VET HUB · ONE PAGER Proposal → Vignettes →
BLACK FLAG DESIGN NEW LEAD · CAPABILITIES BRIEF {{PITCH_DATE}}
VET HUB · A VETERAN-BUILT DIGITAL PLATFORM

For Vets. By Vets.

The vision is a super-app. The proposal is a path: a Foundation Sprint, a working Commander wellness prototype tested on real veterans, and a sponsor-ready package; each step unlocked by evidence, not by the calendar.

Engagement Frame
Foundation Sprint → Commander Prototype → Go-to-Market.
Product Strategy UX / UI AI Systems User Testing Sponsor Pitch
~19M
U.S. veterans
1.3M
Florida veterans · #2 nationally
~5 wks
Three milestone-gated phases
1
Module shipped first · The Commander

Platform Vision · Sequenced

NOW · NEXT · LATER
NOW

The Commander · AI Wellness

The 2 a.m. doctrine. The PoC that earns the daily open.

NOW

Veteran Identity & Profiles

Verified vet status threads every future flow. Build once.

NOW

Privacy Architecture

Wellness data demands a posture before any data sharing.

NEXT

V-Source · Benefits

Housing, healthcare, financial aid; finally assembled.

NEXT

Social Community

Camaraderie of service, rebuilt for civilian life.

NEXT

VETSITY · Education

33 transition categories. Vet-led. Bite-sized.

LATER

Marketplace

Vet-owned commerce. Built once the network is real.

DEFER

VCT Wallet

Crypto rails introduce regulatory weight. Acknowledged, deferred.

DEFER

HOORAH! Connections

Downstream of trusted, authenticated community.

Three phases · Each unlocked by evidence

Phase 1

Foundation Sprint · ~2 days

Lock the founding hypothesis. The first veteran. The one feature worth testing first.

Phase 2

Design Sprint · ~5 days

Build the Commander prototype. Test with real vets sourced through the PTSD Foundation network.

Phase 3

Go-to-Market Package

Demo film under 2 min, sponsor pitch, partnership narrative, milestone-driven roadmap.

Gate

Decide: proceed, adjust, or stop.

No phase begins until the prior phase has produced what it promised. Calendar replaced with evidence.

What we deliver

P1 OUTPUT

Foundation Report

Founding hypothesis, first user, top-priority feature, decision-maker named.

P2 OUTPUT

Commander Prototype

Clickable end-to-end. User research findings. Decision: proceed, adjust, or stop.

P3 OUTPUT

Demo Film & Pitch

Under-2-min sponsor film. Pitch deck. Partnership narrative. Milestone roadmap.

ANCHOR

PTSD Foundation · FL

Tampa chapter anchors the regional launch. Newsletter reaches millions of vets and families.

Most wellness products are built for the moment of crisis. Build for 2 a.m.; when the bar is lowest and the trust gap is highest; and you've built the foundation everything else rests on. BFD POV · {{PITCH_DATE}}
Next step
Walk the proposal together.
For {{PERSON_NAME}}
Email david@edificedevco.com
Web blackflag.design
Book app.reclaim.ai/m/blackflag